The client always asks “What’s best? Custom fonts or licensing fonts?”
Sadly there’s no short answer, so buckle up.
When licensing a font, you pay to use someone else’s intellectual property under restriction and that IP has been used before and will be used again.
Now, let’s discuss what the drawbacks are to working with licensed fonts.
It’s not all sunshine and rainbows over in custom font land either. The design and development cost of a good custom typeface will take you slightly north of £10,000 for one weight and take 6-12 weeks to deliver based on timely feedback and the complexity of the design.
That said, when a custom font is delivered to the exact specification you drew up having had full artistic control, you own it.
You can name it whatever you like. You can use it on all your web pages. Use it in all your apps. Send it to your third parties, friends, printers, agencies, vicar, and to the moon; its yours!
So here’s the bit “they” don’t want you to know… If you have a quote for a font license north of £12,000 and you have the time and the budget, go for custom because that’s the economic cut off and you get way more bang for your buck.
All that said, I’m yet to meet a designer that didn’t need a font for a fiver in the next 20 minutes.
If you’re unsure whether custom or licensing a font is the way to go, contact us for a chat and we’ll steer you right.